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Ford Mustang reaches new heights. Again.

2015 Mustang

Ford place a 2015 Mustang convertible on top of the Empire State Building.

In a stunt befitting the subtlety of the iconic American muscle car, the 2015 Mustang convertible will be housed on the building's observation deck.

The celebration of a continuous half-century of production since Mustang the First, the feat itself is an homage to the original's launch in 1965. In those days, Ford engineers took a slightly less technological approach than one might imagine. They cut the car into three pieces, popped the windscreen out, and threw it up in the lift. This might not work the second time round, though, as the 2015 is seven inches longer and four inches wider.

In comparison to its immediate predecessor, the 2015 Mustang is much more reminiscent of its glorious ancestor. The roof is one and a half inches lower, with a bonnet one inch lower and boot three inches lower. Wider front and rear tracks, an A-Pillar shifted an inch backwards, a tighter waistline, flared arches and a wider grill flanked by larger headlights all help to give it the more powerful stance a muscular muscle car warrants. Overall, the 2015 Ford Mustang looks and feels like a move away from the apologetic soft curves and squinting headlights of the '14. It's an altogether more confident vehicle - a fact that will please Mustang fans and aptly complement the anniversary of a 50-year-strong brand.

The team will have six hours to move and reassemble the muscle car 86 floors up, where it will be on display on the 16th and 17th April. Coincidentally, the New York International Auto Show will run from the 18th - 27th.