A couple demonstrates the value of up-front marketing (and GSOH)
Selling your car is never going to be the most exciting job, but a couple in East Grinstead have at least found a way to make the process more entertaining. Reading through used car ads can be a depressing ordeal, as you are subjected to countless less-than-honest appraisals of a vehicle's value often fraught with breath-taking spelling errors and thinly veiled exaggerations about performance and reliability. By contrast, the advert appearing on Ebay for this Mercedes is refreshingly honest, entertaining and at times hilarious.
"If you are looking for an immaculate, well maintained example of a Mercedes e320 CDI... you have come to the wrong place. If however, you are low on self esteem, with a strapped budget, but shooting for the stars, welcome to my auction," the ad reads.
The self-deprecating tone is a breath of fresh air in this age of being constantly assailed by marketing speak designed to persuade you to part with your hard-earned cash for what often turns out to be a highly dubious product.
Hyperbolic parodies of the automotive market follow, as the seller refers to his vehicle as "one of the finest feats in Germanic engineering," but then qualifies this by admitting, "Since owning the vehicle, it has been thrashed, raced, rallied, and the interior has been smashed up in a domestic."
The ad is accompanied by some splendid photos of the car being modelled, game show-style, by the seller's "missus".
The advert's unique and quirky manner is proving a huge hit on Ebay, as it has already amassed over 50 bids and accrued a price of over £153,300.
It just goes to show that honesty actually is the best policy, and that with a bit of comedy and some creative marketing, you can turn selling your car into a work of art.
The Ebay listing